We saw the signs and urged a solution
And they say timing is everything. When Pulse contacted the client based on a positive press release documenting the arrival of a new press, it was clear to see both parties’ aspirations were aligned.
We presented an approach that could help our printer client save time, ink and materials at the press by matching to calibrated colour targets.
One of the key criteria for the printer was to allow the supplier to provide continuous print sleeves, which we were able to do in spades. They also appreciated the collaborative approach and technical knowledge to help improve the process together.
We also walked through a comprehensive fingerprint programme using continuous HD ready laser engraved elastomer print sleeves that would help deliver what would become a simple print by numbers process providing fast, consistent colour accuracy and print consistency throughout. Simple.
Naturally, it didn’t take too long for the printer to spot the benefits of a streamlined system that could strip out hours from their usual day to day operations by a considerable margin.
A restrained process that ate up time and resources
With limited colour management, the burden of proofs and creating standards for approval was placed on the printing press, creating delays and adding non-sustainable costs to overall projects.
Even on a short-term scale we found this to be a flawed approach to colour management, wasting valuable paper, ink, time and resources.
Pulse controlled the colour management programme through meticulous fingerprinting – introducing linearisation and colour profiling across all paper stocks. The fingerprint was run on Pulse DLE (direct laser engraved) print sleeves which ran directly off the press airo mandrels.
These print sleeves not only provided print consistency, accuracy and simplicity but proved to be a great investment capable of printing 2.5million linear metres, after which it went into the “Pulse Green Sleeve” repurposing programme, helping to reduce further waste and CO2 emissions