When it comes to product packaging, creating attractive, on-brand designs that will stand out on the shelves is essential. But it’s not always as easy as it sounds. Product packaging is heavily regulated, particularly when it comes to food and drink. Packaging regulations can affect anything from the information on your packaging to the materials […]
Consistency, consistency, consistency. If you hear us talk about something consistently, well, that’ll be consistency.It’s such a powerful element of your brand and marketing strategy. In the real world, while it might sound simple, maintaining a consistent brand can actually be a significant challenge. With multiple customer touch points both on- and offline, plus various […]
If you’re part of the brand team and you’ve got a new product launch on thehorizon, you’re probably thinking about that all-important product packaging –and how to get there. In our experience, a key ingredient for impactful product packaging is thepre-artwork meeting. Here’s how to get the most out of this meeting so you can […]
Colour management is arguably one of the most important factors when it comes to the success of your next new product development (NPD) project. For you big brands out there, it’s an essential factor in your brand recognition. There are few things more disappointing than creating the most beautiful, stand out digital design file, only […]
We’ve been in business for over four decades, but we chose the name we have today back in 2008, because it made a statement. We’re the partner that brands and printers can rely on to keep innovating, and we wanted our name to reflect that. We’ve been doing that ever since. Today, we’re excited to […]